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UPCOMING WEBINAR:
"So What Does Marketing Actually Do?"
We asked two marketers and a CEO to stop being diplomatic. Marketers are tired of defending work that's clearly driving results. Leadership is tired of presentations that feel like riddles. Both sides think the other isn't listening. Spoiler: they're both kind of right.
You'll walk away with:
- How to respond when someone in the C-suite asks if marketing can "just generate some quick wins this quarter"
- The responses that actually move the conversation forward instead of restarting the same argument
- How to stop having two different conversations in the same meeting
Join us for a candid conversation.
February 4th, 12 pm EST.
MEET YOUR HOSTS:
Ash Didwania
CEO at Workzone
Shannon Riley
Advisor, Product Marketing & Growth Strategy
Kyndall Elliott
Marketing Lead
What does leadership actually need to hear from marketing? What are marketers getting wrong?
Learn how to:
Stop Repeating Yourself
You've explained what marketing does a hundred times. Learn the framing that makes leadership actually retain what you're telling them.
Stop Guessing
Hear directly from a CEO what lands and the phrases that make them tune out. Learn the metrics that build confidence and the ones that make leadership's eyes glaze over
Gain Confidence
Walk away knowing exactly what to say, what to stop saying, and how to make it stick. Stop re-proving yourself every budget cycle. Start compounding trust instead.